Ad Age Town Hall

Thursday

,

January

21

,

2021

at

11:00am

EST

Watch now

Giving a voice to the Asian and AAPI experience

Pandemic-fueled racism against Asians and Asian Americans is on the rise, stoked by disinformation from high office. Amid a movement for racial justice that is not centered on them but must include them nonetheless, Asian, South Asian and Asian-American and Pacific Islander (AAPI) marketers must navigate experiences ranging from victim to ally and everything in between.

On Jan. 21, Ad Age led a frank discussion with Asian and AAPI industry leaders about how the industry needs to change to make their voices heard. A recording of the virtual event is now available for viewing here.

Thursday, Jan. 21 at 11:00 a.m. EST

Speaker preview:

Name Teekay, Great Title Teekay, Company TK

Speakers

Mariko Carpenter

VP of Strategic Community Alliances, Nielsen

Marvin Chow

VP of Marketing, Google

Shilpa Gadhok

Brand Marketing and Strategy Consultant

Michelle Grant

Senior Art Director, GSD&M

Jay Kim

President, 3AF and AAAZA

Daphne Kwok

VP of Multicultural Leadership for Asian American and Pacific Islander Audience Strategy, AARP

Aisea Laungaue

Partner and Chief Strategy Officer, Anomaly LA

Indrajit Majumdar

Executive VP, Zee Network

Katie Soo

Senior VP and Head of Growth Marketing for HBO Max, WarnerMedia

Nick Tran

Head of Global Marketing, TikTok

Titania Tran

Copywriter, Wieden & Kennedy

Telly Wong

Senior VP and Chief Content Officer, IW Group

Ann-Christine Diaz

Creativity Editor, Ad Age

I-Hsien Sherwood

Associate Creativity Editor, Ad Age

Speakers subject to change.

Agenda

All times in EST

11:00 a.m.

Welcome remarks

Ann-Christine Diaz, Creativity Editor, Ad Age

I-Hsien Sherwood, Associate Creativity Editor, Ad Age

11:05 a.m.

The realities of the AAPI community today

Mariko Carpenter, VP of Strategic Community Alliances, Nielsen

Jay Kim, President, 3AF and AAAZA

Nick Tran, Head of Global Marketing, TikTok

11:25 a.m.

Barriers to internal representation

Marvin Chow, VP of Marketing, Google

Indrajit Majumdar

Executive VP, Zee Network

Katie Soo, Senior VP and Head of Growth Marketing for HBO Max, Warner Media

11:45 a.m.

Understanding and connecting with the community

Shilpa Gadhok, Brand Marketing and Strategy Consultant

Daphne Kwok, VP of Multicultural Leadership for Asian American and Pacific Islander

Aisea Laungaue, Partner and Chief Strategy Officer, Anomaly LA

12:05 p.m.

What does inclusive marketing look like?

Michelle Grant, Senior Art Director, GSD&M

Titania Tran, Copywriter, Wieden & Kennedy

Telly Wong, Senior VP and Chief Content Officer, IW Group

12:25 p.m.

Closing remarks

Ann-Christine Diaz,

Creativity Editor, Ad Age

I-Hsien Sherwood, Associate Creativity Editor, Ad Age

Watch now

For more information, please email aaevents@adage.com.